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Published
  • 01 April 2023
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    Zoopla’s second major marketing campaign of the year

    Our second major marketing campaign of the year is designed to get a bumper batch of motivated homeowners buying and selling with Zoopla agents – during the key moving months of May and June.

    Who are we targeting?

    You’ll be seeing the return of our highly effective ‘Kids Party’ and ‘Nana’s Cottage’ TV ads, which saw strong performance during our Christmas and New Year campaign – driving a pre-boxing day vendor bounce on Christmas day for Zoopla and our partners.

    Thanks to our increased 2024 marketing investment, this time they’ll be seen by an estimated 46m adults across channels including TV, video-on-demand (VOD), YouTube and social media and during popular events and cultural moments such as the Euro 2024 and the FA Cup finals .

    We’ll also be visible on the Zoopla homepage and app.

    Painting the town purple

    In addition to national activity, we’ll be “painting the town purple” with a local focus across key cities in the North West and West Midlands boosting awareness of Zoopla and our partners among local buyers and sellers.

    Agents can expect to see our iconic purple taking over taxis in these cities, as well as strategically targeted public advertising and presence across additional out of home and major local radio stations.

    Keep your eyes peeled for more to come…

    Additional marketing activity coming soon includes national-scale brand partnerships, as well as us popping up on a popular UK property programme this summer.

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