Onsite updates to help drive more buyer demand
If your vendor decides to reduce their price, we want to help you drive more interest in the updated listing.
So, we’ve made price reductions more visible on the listing search results page – they’re now shown in green text.
It might seem like a small change, but initial tests of this resulted in a hefty 19% uplift in conversions.
Optimisations to our search results pages
We’ve also improved search efficiency, changing the design of our results page to make sure high-value actions are always in view of the customer.
Filters now update after one click, so there’s no need for the user to click the search button after every filter interaction.
This small change alone has increased conversion by 1% overall (and 3% on desktop). And, ‘save search’ and ‘create alert’ now always being in-view of the customer has resulted in a 10% conversion uplift.
Giving buyers more confidence in their local markets
With sales demand still down on the long-run average, we’re focusing on driving up buyer volumes by supporting their decision-making around affordability and location.
Across paid social media, we’ve relaunched our ‘local market stats’ ads – giving your customers a speedy rundown of what’s happening in their local market.
This time, we’ve included more data points that appeal to buyers, and we’re landing them straight in their search journey.
We’ve also upped our local analysis – creating content about the cheapest areas in and around London and the top locations where you can avoid paying stamp duty.
This helps us dominate property search and affordability conversations in the press and on social media. And we always accompany our content with practical advice for buyers to help them move.
