Grow your Estate agency brand

Reach audiences in your target areas, using our first-party data – and send them to your chosen landing page.

Target highly engaged Zoopla audiences while they’re browsing other platforms, such as Facebook and Instagram.

You can access different audience segments – for example vendors and buyers – that we’ve identified based on their onsite behaviour and preferences, after they leave the Zoopla website.

Key features

• A range of campaign options with precision targeting that you can launch on the platform you want – for example, Facebook and Instagram
• Choose from a range of Zoopla’s high-intent predefined audiences, including vendors, buyers, renters, and investors
• Select from our range of campaign objectives, giving you the flexibility to increase your brand visibility and/or drive lead generation based on your specific goals

Build brand awareness among active property-seekers who are searching in your area and registered for our property alert emails.

Property Alert Sponsorship gives you a new way to reach these high-intent property audiences in their inboxes, with banner ads on our emails linking back to your site.

• Wide reach: 4.4 million people get our email alerts each week¹
• Highly engaged audiences: on average our email alerts have a 60% open rate (compared with a 20% industry standard)²
• Control costs: Property Alert Sponsorship lets you choose the outcodes (i.e. IP19) relevant to you
• Right customers, right time: we use precise search intent scoring to make sure your brand message is delivered to the most relevant prospects for your business

¹Zoopla Internal Data, 2023
²Email Marketing Statistics and Benchmarks by Industry (2019) Mailchimp. Available at: mailchimp.com/resources/email-marketing-benchmarks/ (Accessed: 19 June 2023).

Featured Agent highlights your branch to those actively looking for an agency to help them with their home hunt.

Whenever vendors or landlords look to ‘Find an agent’ on our website or app, we serve up a list of agents who meet their needs.

Featured Agent highlights your branch in these results, increasing the chance that that customer will contact you.

In-Search Ads appear in-line with listings, exactly where users are focusing their attention. This means you get your brand noticed on pages which average 120m+ views per month.*

Pay for however many impressions you want, with free clicks to your website. And with an average click-through rate 10x display advertising benchmarks*, In-Search Ads catch the attention of high intent audiences, being positioned to get the biggest response.

• Ads are built in-house by Zoopla at no extra cost
• Flexible and customisable messaging to achieve your goals
• Smart targeting to audiences in your local area
• 5 ad slots available per page

*Zoopla internal data, 2021

Advertise your brand in areas where you want to raise your profile. With Area Sponsorship, you can sponsor the listings search results page, the most-visited page of the Zoopla website*.

• Showcase your own creative alongside listings
• 100% share of voice in the target area of your choice
• Target vendors and landlords on sales and rentals areas of our site
• Drive traffic to the landing page of your choice

*Zoopla internal data, 2021

Build your brand by optimising your property details pages and sponsoring your own listings with display advertising of your choice.

• Showcase your own creative alongside your properties
• Get increased brand presence on your listings
• Drive traffic to the landing page of your choice

Your website is still your most important touchpoint. With Zoopla Websites, you can get a sleek, high-performing, responsive site built for you by us.

Choose from a range of highly-customisable themes adaptable to your brand, and we’ll whip up your dream site in no time at all.

• Get perfectly integrated property and map searching, applicant registration and image gallery functionality
• Rank highly, with a site that’s search-engine optimised right from the start
• Get expert guidance at every step on everything from design to content