Sellers expect to be on Zoopla

New research from YouGov reveals that 37% of UK adults expect their home to be listed on Zoopla when they come to sell. Take advantage of our established brand presence and pipeline of more motivated movers to help you grow your business today.

Source: YouGov Plc. Total sample size of 2149 adults. Fieldwork was undertaken between 20th – 21st November 2024. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

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Meet more quality audiences

Our closer proximity to — and greater understanding of — audiences across the home decision lifecycle can make a big impact on your business.

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Reach more of the UK

  • 1 million home movers are only using Zoopla1
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More people more likely to move

  • 4 million people track the value of their home with us
  • Homeowners who claim and track their home have proven high-intent to sell, 1 in 4 Zoopla listings are from claimed homeowners2
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Be the first to get the sale

  • Zoopla is the home of valuation and the no. 1 site for potential vendors3
  • Valuation leads are 18% more likely to convert YoY4. With Zoopla you can be the first in the queue to say hello and get them the sale.

Discover how we can help you

I would not be able to run my business without the valuation leads that Zoopla gets me. Zoopla puts me in front of the right people at the right time.

Karen Allan

Managing Director and founder – K Allan Properties

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The latest on the Zoopla Advantage blog

The Zoopla Advantage blog is full of the latest news about Zoopla products, services and research, for estate agents
and housebuilders.

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Source: 1. SimilarWeb, April 2024 2.Zoopla internal data, Nov 2024 3.Zoopla nationally representative brand tracking survey, 2,000 respondents, October 2024 4. Zoopla internal data, Jan 2024 vs Jan 2025