Advertise on Zoopla

Get measurable results from your target audience when you advertise with us. Use our unique range of first-party data to put your brand at the forefront of 50m monthly visitors.

Looking to list your properties on Zoopla? Head to our List with Zoopla page for estate agents or housebuilders

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Direct display advertising

Grow your brand with our mix of national reach and laser-focused geo-targeting. When you advertise with Zoopla, we mix buyer data and behaviour to find you the people most likely to convert.

  • Target by buying segment – including first-time buyers, home movers and renters
  • Tailor your ad format to your goals, including engagement and conversion-driving ads
  • Get dedicated account management to launch and optimise your campaign

Choose from a range of targeting options

  • The stage our users are at in their property journey
  • What device they’re using
  • Where they live or would like to live
  • What kind of home and price point they’re searching for
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Programmatic display advertising

Get meaningful engagement from in-market consumers throughout their home-moving journey with our programmatic advertising solutions.

We combine our unique first-party data with the world’s leading ad tech providers. That means you get highly detailed targeting and drive meaningful engagement from in-market consumers throughout their home-moving journey.

  • 100% brand safe and 99.5% valid traffic rate, as validated by our inventory quality partner DoubleVerify
  • Fully GDPR (TCF 2.0) compliant, with privacy, consent and people-based addressability managed through LiveRamp
  • We consistently see highest engagement for programmatic buyers in these verticals: Financial services, Utilities, Broadband, Retail, Travel and Automotive
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Partnerships with Zoopla

Got a product or service that could help our users’ home buying journey? With a Zoopla partnership, you can bring it to the widest possible, relevant audience – in the way you want to do it.

  • Build brand awareness across the Zoopla site, which gets 21 million monthly unique visits
  • Choose from a wide variety of formats, from widgets and iFrames through to white-labelled solutions
  • Access a dedicated team to continuously improve and build on the partnership
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Full creative emails

Head straight to your target market’s inbox with our email marketing solutions. With our opted-in audiences having grown by over 20% in 2022, that’s a big target market.

  • Target by user attributes including location and minimum/maximum house price
  • Choose from segments including renters, buyers, sellers and homeowners, as well as our Premium Segments, such as first-time buyers, high-intent sellers, upsizers and many more
  • Reach your audience when they’re most likely to open with our send-time optimisation

Choose how you build your emails

  • Built by you: your own creative sent to our active third-party audience, with A/B testing options available
  • Built by us: choose from one of three templates, all designed for optimal performance.
Ready to get started?

Fill in the form and a member of our advertising sales team will be in touch as soon as possible.

Ready to get started?

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