We recently hosted a webinar giving an update on the market and learnings for agents on brand promotion, hosted by our Director of National Sales, Nikki Cole, our Executive Director of Research, Richard Donnell and our Brand Marketing Lead, Kristi Rennie.
They discussed the latest stats from the market, and the forecast for the rest of the year – as well as what agents can do to retain market share and win business in both sales and lettings.
Our top takeaways from the discussion were:
- Sales are down but people still need to move – aligning your marketing to their motivations is key. Buyer motivations right now include:
- Working from home being here to stay
- An ageing population and increased retirement rates
- The cost of living / running costs of home
- The rapid rise in rents
- Downsizers and first-time buyers are key buyer segments in 2023 and going into 2024, particularly in regions where it is still cheaper to buy than rent. Products like our Remarketing Solutions can help you target these buyers more effectively – using our first-party data to let you target distinct groups of buyers in areas you define
- Many buyers for new homes come from more than 10 miles away. We have data and insight to help you target out-of-area buyers to boost your options and generate stronger leads
- Focus on landlords that see investing as a business. Half of landlords today do not use an agent. However, 63% of them are considering using an agent or property manager. There’s an opportunity to promote yourself – and the benefits of using an agent – to these landlords
