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Just Ask Zoopla is back

Everything you need to know about the latest instalment of our marketing campaign.

Who are we targeting?

Building on the success of our marketing campaign earlier this year, our next major campaign phase will launch this bank holiday Monday (10th April) and run for 16 weeks.

The campaign will remind an audience of owner-movers to ‘Just ask Zoopla’ for the information they need to help them decide on their next move – and then contact one of our trusted agents when the time comes.

By helping these owner-movers to become more clued-up and optimistic about what’s possible when moving, we’re turning them into your next set of buyers and sellers.

What results will the campaign drive?

The campaign will build on the 17% increase in Zoopla valuation leads we’ve delivered over the past year.

It’ll also boost the second-largest seasonal spike in Zoopla’s onsite traffic volumes – supporting a strong uplift in applicant leads.

With all this going on, now’s the time to get in front of all these extra would-be vendors and applicants by using our brand-boosting tools.

Why are we targeting this audience?

The market is changing quickly, and seemingly shifting from a seller’s to a buyer’s market.

Despite negative predictions when it came to property prices at the end of last year, the housing market has beaten expectations and is on track to hit 500,000 sales in the first half of the year.

We’ll help to boost this raised applicant and vendor demand by educating potential buyers and sellers on what moving home could mean for them right now, as well as encouraging them to submit a lead to agents and housebuilders.

Make sure your business shows up in our main valuation experiences on site to maximise exposure to  this high intent owner-mover audience.

How are we targeting them?

Where will the ads be shown?

You’ll see our ‘Kids Party’ and ‘Divorcee’ adverts back on screens.

Both lean into the awkward situations that crop up when people want to know about house prices – and that Zoopla and its agents are the best place to head for the answer.

From 10th April you’ll see the ads on media channels that best reach homeowners, including TV, video-on-demand and social media.

Primetime slots for the campaign include Channel 4’s The Great Celebrity Bake Off and Stand up for Cancer, as well as ITV’s new I’m a Celeb South Africa all-star edition.

The ads will also feature during key Premier League and FA cup games.

We’ll also reach and help homeowners with moving decisions across digital channels. You’ll see us add our data, insight and property news into everyday conversations on TikTok and Twitter, cementing our status as the most-followed British property brand on social media.

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