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As 2024 starts to wind down, we’re just gearing up. That’s because our biggest-ever marketing campaign launches over Christmas – driving motivated movers to Zoopla agents, at scale.
Last year, our campaign supported a 128% increase in agent lead volumes. And our advertising has a track-record of acquiring quality leads too, with our previous campaign driving a 75% uplift in high-intent sellers. It’s not just good for us, it’s good for you – and the only way to grab your share is through a Zoopla membership.
We know that when homeowners come to sell, they want to see their home go up on Zoopla. Recent YouGov data found that 37% of UK adults expect to see their home listed on Zoopla – compared to 54% for Rightmove and just 7% for OnTheMarket*.
Our upcoming campaign will build on these strong figures, showcasing Zoopla as the place to contact agents and sell your home.
We’re busy putting the finishing touches on our TV ads, but here Alex Rose (Director of Sales at Zoopla) gives an update on the campaign and talks about what it could mean for your business:
*Source: All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2149 adults. Fieldwork was undertaken between 20th – 21st November 2024. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
Fill in your details and a member of our team will be in touch about joining Zoopla.
Fill in your details and a member of our team will be in touch about joining Zoopla.
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Zoopla has shared an update on how it is delivering against its ambition to be the UK’s trusted partner for home decisions.
We know great moves don’t happen without great agents. That’s why our latest marketing campaign celebrates top local agents, nominated by real buyers and sellers in their community.