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Zoopla is delivering on its ambition to be the UK’s trusted partner for home decisions, with one million homes claimed in the past year

Zoopla has shared an update on how it is delivering against its ambition to be the UK’s trusted partner for home decisions.

This includes establishing the highest-intent vendor pipeline for agents, and optimising its search experience with a +16% lead conversion rate in Q3. Zoopla is also on track to hit four million claimed homes at the end of the year, delivering increased volumes of educated and ready-to-move sellers to agents.

Establishing the highest-intent vendor pipeline for agents

The property portal continues to focus on building a higher intent seller audience versus its competitors, using its ongoing strength in property valuation and area insights.

1 million more people claimed a home in the last year, with Zoopla on track to hit four million claimed homes in 2024. This represents a 25% increase from 2023, with one in four properties going on to be listed on Zoopla.

That’s because homeowners who claim their home on Zoopla are provided with personalised insight into their local property market including nearby properties for sale, the average number of days they have spent on the market and the best-performing property types.

60% of homeowners are now returning every month to understand the value and potential demand for their home, and importantly connect with the UK’s best agents. This means agents are introduced to higher intent vendors when they decide to sell.

Optimising the home finding experience

Zoopla also continues to optimise its search experience for renters and buyers throughout the last quarter, delivering a +16% increase in lead conversion rate in Q3.

Optimisations include adding a new ‘hybrid map’ to listings, a feature that enables consumers to simultaneously view the map and listing cards, enhancing their search experience.

This has resulted in a 20% increase in ‘for sale’ email leads from Zoopla’s listing results search page (shown below).

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Zoopla has also improved the range of filters on Zoopla.co.uk, delivering more relevant search results for consumers, and higher quality leads for agents as a result.

This has included adding a leasehold vs freehold filter and the ability to filter by the number of bathrooms. It also drives users back to site each month by emailing the 1.2m homeowners looking to buy with recommended listings using their most common search criteria.

Rich Hayes, Chief Operating Officer at Zoopla commented: “We are laser-focused on providing both strong ROI and innovation to agents and housebuilders.

“Our recent performance highlights how we’re delivering against our ambition to be the UK’s trusted partner for key home decisions and building a unique higher-intent moving audience for our customers.

“This audience, combined with record levels of homeowners claiming their homes on Zoopla means we’re in an exceptionally strong position to achieve this, with much more to come before the end of the year.”

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