UK property market research and insights

The housing market gets off to its strongest start in three years, with new sales agreed up 12 per cent on 2024.

2024 has been a year of recovery in the sales market. We are ending 2024 with the largest pipeline of sales at this stage for 4 years and 30% larger than a year ago.

The housing market has returned to growth in 2024 thanks to rising incomes and lower mortgage rates.

The sales market has been building momentum over 2024 as mortgage rates fall to a 2 year low.

Lower mortgage rates are boosting activity in the sales market with a quarter more sales agreed than a year ago.

Our Rental Market Report for December 2024 looks at the latest trends in rental pricing, supply and demand.

Our Rental Market Report for September 2024 looks at the latest trends in rental pricing, supply and demand.

The momentum built up in the first six months of 2024 continues into autumn, with more sellers coming to market and listing their homes, many of whom are also buyers.

The UK’s housing market is adapting to 4%+ mortgage rates with more activity, stable prices, and 16% higher supply, boosting sales and controlling price inflation. Buyers are paying more of the asking price, especially in London and the South East.

Homebuyers are largely shrugging off the election with new sales agreed 8% higher, with demand up 6% and a fifth (19%) more homes for sale than a year ago.

The supply of homes has fully recovered showing greater intent amongst sellers, many of whom are also buyers.
What effect will the general election have on the housing market?

The housing market continues to adjust to higher mortgage rates. Sales volumes are rising and house prices are static.