Win at Moving with Zoopla

Launching on Christmas Day, our brand new marketing campaign is centered around giving movers the confidence and tools to help them ‘Win at Moving.’

The campaign will reach over 26m UK adults, using real-life British homes to highlight why Zoopla is a crucial moving partner – and for the first time we’re celebrating agents, showcasing how they’re the experts to unlock that next move for Zoopla movers.

The new brand positioning will be supported by a range of product tools coming in 2025 which will help Zoopla users to:

• Find great estate agents who will help them make their next move
• Better understand what they can afford when it comes to buying
• Better understand when to sell, by unlocking insights on the potential demand for their home

You’ll be seeing the ad across high-impact, high-attention marketing placements from Christmas Day.

The new TV ads will be played across some of the most highly viewed programmes over the festive period including Christmas dramas like Downton Abbey: A New Era, live Premier League on Boxing Day, The Big Fat Quiz of the Year and the Christmas special The Festive Pottery Throwdown.

Additionally, the campaign will be live across a variety of digital channels including Amazon Prime, broadcast video on demand, YouTube, social media, and will also leverage Zoopla’s partnership with England Cricket which will be ramping up in 2025.

It will also be visible on high-traffic pages across the Zoopla website and app.

Our latest campaign will support the already +180% traffic surge expected on Zoopla.co.uk between Christmas and New Year.

Last year, our campaign supported a 128% increase in agent lead volumes. And our advertising has a track-record of acquiring quality leads too, with our previous campaign driving a 75% uplift in high-intent sellers.

It’s not just good for us, it’s good for you – and the only way to seize your share of the spotlight is through a Zoopla membership.