We’re celebrating the agents that move the UK

The campaign will run locally in the North West and West Midlands, where two real agents will see their names up in lights (and their faces up on billboards) – as they take the leading roles in Zoopla advertising across local press, social media and more.

The stars of the show are Kate Gostelow from North Wall Property, Merseyside and Gary Thompson from Charles Rose estate agents, Warwickshire.

To find Kate and Gary, we asked local buyers and sellers to nominate the estate agents that went above and beyond to help them make their move.

We were blown away by the response, with hundreds of nominations coming our way… and narrowing it down to just two agents was a tough task! Ultimately, we were swayed by the strength of the testimonials and the local voices that told us these two agents really went the extra mile for their clients.

But enough from us! Hear from Kate and Gary below, as they speak about their experience of the process and what it means to them:

“This is the first time we’ve featured estate agents in our advertising, and we’re proud to be the only property portal doing so.

We’ve had great fun creating the campaign – and our ambition is that it not only shines a spotlight on Kate and Gary, but the important role of estate agents as a whole – encouraging sellers to find their next agent through Zoopla.

If this pilot performs well, we’re excited to expand it to other regions – when that happens, you’ll be the first to know, so you can nudge your satisfied clients to nominate you and be in with a chance of taking the leading role.” – Alex Rose, Director of Sales, Zoopla

How do we help sellers connect with local agents?

• Our new ‘Find Agents‘ page has just launched – making it easier and faster to find agents by distance, name or agent type.
• Our established brand engages would-be sellers earlier in the journey – with 1 in 2 adults choosing Zoopla to understand and track the value of a property.
• We’re the the #1 site for potential vendors – 700,000 users tracking their property with Zoopla identify as ‘high intent sellers’, helping us grow agent valuations by 16% year-on-year.
• In fact, 1 in 4 vendors track their home on Zoopla before they go on to list it. By partnering with us, you’re first in the queue to win their business.
• At Zoopla, we put agents front and centre with movers, with regional and national advertising continually driving new consumers to our site. Stay tuned for more unique marketing activity partnerships, like our latest one with England Cricket.

Want to be the first to hear how else we’re boosting lead volumes, and get sneak peeks into upcoming product updates? Join Bricks & Chatter, our exclusive (and free!) online community for estate agent customers like you.