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Sellers expect to be on Zoopla

New research from YouGov reveals that 37% of UK adults expect their home to be listed on Zoopla when they come to sell. Take advantage of our established brand presence and pipeline of more motivated movers to help you grow your business today.

Source: YouGov Plc. Total sample size of 2149 adults. Fieldwork was undertaken between 20th – 21st November 2024. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

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Meet more quality audiences

Our closer proximity to — and greater understanding of — audiences across the home decision lifecycle can make a big impact on your business.

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Reach more of the UK

  • 1 million home movers are only using Zoopla
  • 3x more unique audiences than our nearest competitor
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More people more likely to move

  • We’re on course for 4 million people tracking a property’s value on Zoopla by the end of the year
  • 700,000 have self-identified as high-intent sellers
  • Homeowners who claim and track their home have proven high-intent to sell, 1 in 4 claimed homes go on to be listed for sale
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Be the first to get the sale

  • Zoopla is the first place the UK thinks of for prices and selling
  • +16% YoY growth in valuations (Jan-August 24)
  • Zoopla is the home of valuation and the no. 1 site for potential vendors. You can be the first in the queue to say hello and get them the sale.

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I would not be able to run my business without the valuation leads that Zoopla gets me. Zoopla puts me in front of the right people at the right time.

Karen Allan

Managing Director and founder – K Allan Properties

Match with confident buyers

You need buyers who are ready to go when you meet them. That’s why we’re building the most data-informed home-finding experience to show buyers and renters what’s really possible – and speed up the process for you.

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Reach more home finders

  • 25 listings are viewed on Zoopla every second
  • 7x UK adults prefer to search on Zoopla vs our nearest competitor
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Reach relevant home finders

  • Our AI powered search is enriched by ‘smart tags’. These are additional property filters, including ‘en-suite’, ‘period property’ and ‘garden’ that matches finders with properties.
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Show up seamlessly

  • Our advanced search experience features a personalised homepage, recommended listings, map and travel-time search, exclusive Zoopla data and more.

Discover how we can help you

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The latest on the Zoopla Advantage blog

The Zoopla Advantage blog is full of the latest news about Zoopla products, services and research, for estate agents
and housebuilders.

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Our ecosystem of brands

We’re part of the Houseful family of leading software, data and insight solutions across the entire property journey – from advertising to CRM to lending automation. By partnering with us, you can streamline your sales process from prospecting through to completion.

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